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Marketing for Growth
The Role of Marketers in Driving Revenues and Profits
Contributors
By Iain Ellwood
Formats and Prices
Price
$18.99Price
$23.99 CADFormat
Format:
Trade Paperback $18.99 $23.99 CADThis item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around January 28, 2014. This date is subject to change due to shipping delays beyond our control.
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The book explores how to identify the most valuable customers, the most effective ways to drive revenue growth, and the best ways to improve profitability. It combines insight and practical guidance, and is supported by a wealth of hard data and anecdotal evidence from a wide range of business in Britain, America, Europe and Asia, including Amazon, China Mobile, Dove, Goldman Sachs, Haier, ING Direct, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin and Zara.
Series:
- On Sale
- Jan 28, 2014
- Page Count
- 224 pages
- Publisher
- The Economist
- ISBN-13
- 9781610393973
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