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Stakeholder Power
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$19.99Price
$25.99 CADFormat
Format:
Trade Paperback $19.99 $25.99 CADThis item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around June 20, 2002. This date is subject to change due to shipping delays beyond our control.
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In today’s environment of fierce and unrelenting competition, the most powerful weapon in any company’s arsenal is not its products or services but the assets that can never be replicated-its relationships with customers, employees, suppliers, investors, and the communities it serves. Balancing conflicting agendas while creating value for all stakeholders is an enormous challenge, but one that pays off in the long run as the company builds commitment, a steadfast loyalty, both inside and outside the firm, to everything the company provides and stands for. Drawing from his own firm’s sixty-year history as a pioneer in corporate reputation, consumer psychology, and market research, as well as from in-depth case studies of organizations as diverse as LensCrafters, DHL, and Edison International, Steven Walker offers a practical model for hard-wiring stakeholder management into strategy and reaping the rewards, through continuous innovation, learning, and profitable growth.
- On Sale
- Jun 20, 2002
- Page Count
- 272 pages
- Publisher
- Basic Books
- ISBN-13
- 9780738206837
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