By SparkNotes

$4.95

$5.95 CAD

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Pamphlet

Format:

Pamphlet $4.95 $5.95 CAD

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SparkCharts™:
The information you need-concisely, conveniently, and accurately.

Created by Harvard students for students everywhere, these study companions and reference tools cover a wide range of college and graduate school subjects, from Business and Computer Programming to Medicine, Law, and Languages. Theyll give you what it takes to find success in school and beyond. Outlines and summaries cover key points, while diagrams and tables make difficult concepts easier to grasp.

This four-page chart covers:

Marketing strategy and opportunities
The marketing plan
Segmentation, targeting, and positioning
Consumer behavior
The four Ps: product, place, promotion, and price
Market research
Marketing in the digital economy
Permission-based, database, and direct marketing
Marketing ethics
Global marketing

Genre:

Series:

SparkCharts

On Sale: Feb 4, 2014
Page Count: 4 pages
Publisher: SparkNotes
ISBN-13: 9781411470507

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SparkNotes

About the Author

SparkNotes is a resource for students and teachers whose mission is to help students “make sense of confusing schoolwork.” It publishes books, blogs, quizzes, and flashcards, and offers multiple ways to study online, on e-readers, and with good old books.

Learn more about this author