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Product Development For The Service Sector
Lessons From Market Leaders
Contributors
By Scott J. Edgett
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Price
$40.00Price
$50.00 CADFormat
Format:
Hardcover $40.00 $50.00 CADThis item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around October 22, 1999. This date is subject to change due to shipping delays beyond our control.
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As the lines between products and services become less and less distinct, many managers and consultants advocate that manufacturing companies learn to think like the service sectorget close to the customer, offer multi-dimensional solutions, provide high-quality support. But in today’s highly competitive and constantly changing marketplace, managers in service industries, such as banking, insurance, financial services, utilities, and retailing, can benefit enormously by thinking like manufacturersemploying a rigorous product development model to create and test new offerings, develop the most promising ones, and see them to market successfully. In Product Development for the Service Sector, product development experts Cooper and Edgett draw from their extensive research, teaching, and consulting experience to offer service sector executives and managers a comprehensive overview of the principles of product development and how they can be successfully applied in any service industry.
- On Sale
- Oct 22, 1999
- Page Count
- 288 pages
- Publisher
- Basic Books
- ISBN-13
- 9780738201054
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