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For God, Country, and Coca-Cola

The Definitive History of the Great American Soft Drink and the Company That Makes It

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By Mark Pendergrast

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$24.99

Price

$32.99 CAD

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  1. Trade Paperback $24.99 $32.99 CAD
  2. ebook $15.99 $20.99 CAD
  3. Trade Paperback $22.99 $29.99 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around September 24, 2024. This date is subject to change due to shipping delays beyond our control.

The fizzy, “marvelously entertaining” (Los Angeles Times) story of the world’s favorite beverage

For God, Country & Coca-Cola is the definitive history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as singular, appealing, and effervescent as the drink itself. Mark Pendergrast recounts more than a hundred years of the Coca-Cola Company with verve and a historian’s eye for the telling detail, aligning Coke’s success with the emergence of that other great American innovation—modern capitalism. 
 
With vivid portraits of the colorful cast of entrepreneurs, hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—and with a new afterword bringing the story up to today—this is business history at its best: authoritative, enlightening, and fun. Like Coke itself, For God, Country and Coca-Cola is “The Real Thing.”

On Sale
Sep 24, 2024
Page Count
576 pages
Publisher
Basic Books
ISBN-13
9781541606012

Mark Pendergrast

About the Author

Mark Pendergrast, a native of Atlanta, Georgia, grew up on West Paces Ferry Road, once known as “Coca-Cola Row.” Pendergrast is also the author of Uncommon Grounds and many other books. He lives in Vermont.

Learn more about this author