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For God, Country, and Coca-Cola

For God, Country, and Coca-Cola Open the full-size image

Contributors

By Mark Pendergrast

Formats and Prices

Price

$15.99

Price

$20.99 CAD

Format

Format:

  1. ebook $15.99 $20.99 CAD
  2. Trade Paperback $24.99 $32.99 CAD
  3. Trade Paperback $22.99 $29.99 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around May 14, 2013. This date is subject to change due to shipping delays beyond our control.

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For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company — and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world — this is business history at its best: in fact, “The Real Thing.”

Genre:

On Sale
May 14, 2013
Page Count
560 pages
Publisher
Basic Books
ISBN-13
9780465046997

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Mark Pendergrast

About the Author

Mark Pendergrast, a native of Atlanta, Georgia, grew up on West Paces Ferry Road, once known as “Coca-Cola Row.” Pendergrast is also the author of Uncommon Grounds and many other books. He lives in Vermont.

Learn more about this author