Go Woke, Go Broke

“Long before I even knew what ‘woke’ was, Charlie Gasparino was reporting on a strange leftward lurch among businesses that had nothing to do with making money, but everything to do with making a political statement. I figured it would pass, but there was Charlie pestering me about this movement morphing into something else — a mob, a woke mob, and a very costly mob at that. He details in these pages how it spread, but offers a timely warning it is not entirely slain. Be warned, the fight has changed. But leave it to the best business journalist on the planet to remind us all…the fight is far from over.”

“Go Woke, Go Broke is the definitive history of corporate America's failed experiment with woke politics. It offers a stark warning to every business leader considering putting politics ahead of profits and activism ahead of shareholders. Go Woke, Go Broke is woke capitalism's epitaph. Everyone should read it.”
 

"In this bold new work of investigative excellence, Charles Gasparino breaks the spell of corporate ‘wokeness’ by exposing the rot of left-wing agitprop that prevails in boardrooms across the nation. Playing the victim has become an act of aggression to coerce business leaders into supporting the agenda of extreme progressivism—sacrificing returns to shareholders along the way. Innovation and meritocracy, efficiency and effectiveness, must regain their primacy if corporate America is to reaffirm the qualities that encourage hard work and achievement."
 

"For those of us who lamented that Tom Wolfe did not live long enough to apply his social x-ray to the new strain of radical chic known as 'woke capitalism,' thank God we have Charlie Gasparino. The chapter on the Goldman Sachs Chick-fil-A moral panic is not to be missed. Want to understand why billionaires started talking like grievance studies majors in the dorms or liberal arts colleges? Read Go Woke, Go Broke."